The Top 25 Must-Read Blogs For Agencies
As an agency owner, account manager or creative director, you might be hard-pressed to find the time to read and enjoy blogs. Between the work of managing your agency, networking with other creatives, and dealing with your clients, the idea of reading agency-related blogs for fun seems terrifying.
Yet, agency blogs can be a great source of ideas and inspiration, as well as enabling you to stay up-to-date with the industry through bite-size chunks of information. By reading, retweeting and commenting on agency and industry blogs, you can network online in a fraction of the time it takes to set up a lunch meeting.
With so many agency blogs to choose from, how do you know which are worth reading? Never fear, we’ve compiled this handy list of 25 of the best blogs in the industry – browse through this list and see how many you want to add to your reader!
Industry News Blogs
Industry news blogs follow what’s happening in the advertising, marketing, digital and media worlds. Often written by a number of contributors working for a variety of different agencies, industry news blogs aim to bring you the breaking stories you need to know.
1. The Agency Post
An interactive publication for PR, advertising and marketing agencies and professionals, the Agency Post updates several times weekly on the latest information and news. Staffed with a team of contributors from a variety of different backgrounds – from the automotive industry to mobile marketing – the aim of the publication is to equip professionals on every rung of the agency ladder to drive customer value and reap the rewards.
2. Beyond Madison Avenue
This trendy, of-the-moment advertising industry blog focuses on the challenges and opportunities in advertising today. Created by the team at talentzoo.com, an online portal for matching advertising professionals with jobs, Beyond Madison Avenue has been going strong for a long time now and hosts a range of contributors. Short, sharp and snappy, this is easy-to-digest news to enjoy over your morning coffee.
Stoppress collects news, views and interviews in the advertising, creative and digital industries in New Zealand. Some talented writers give the site a meticulous and irreverent style, and they work hard to go beyond the surface in a piece, digging behind the news to find the real stories. The clean design and upbeat attitude make this an enjoyable site to browse, even for those outside the kiwi industry.
The premier news site for agencies all over the world. Adage is the New York Times of the advertising industry – a variety of columns covering agencies big and small, interviews, creativity … and everything in between. With several different ways to subscribe and read the mind-boggling amount of content (including print and digital subscriptions, smartphone apps, and website content), you can choose to read as much or as little as you like.
Seeking to be an authority on digital media, marketing and advertising, Digiday has built up a steady following through their proliferation of high-quality content. They don’t publish as much as some of the other sites, but everything they do publish contains astute observations and in-depth reporting.
6. Marketing Agency Insider
Considered “the hub for a more open and collaborative agency ecosystem”, Marketing Agency Insider bridges the gap between industry news-site and agency management blueprint. Developed by Paul Roetzer, author of The Marketing Agency Blueprint, and run by PR20/20, a Cleveland-based inbound marketing agency, the blog offers expert advice and news commentary from within the industry.
Client Relations and Agency Management Blogs
Agency management blogs offer advice for those who run agencies on best business practices and client relations. They might be written by management professionals or those with years of experience in agencies, and are you go-to-resource if you want to streamline your processes or improve your business.
7. WorkflowMax Blog
That’s us! We haven’t been around as many of these other sites, but we’re working hard to create a valuable resource for decision-makers in agencies across a variety of industries on the WorkflowMax Blog. Our speciality is project management, but with a creative team we’re publishing content on a variety of agency management topics.
8. Fuelling New Business
The blog of Michael Gass, author, speaker and business consultant for agencies across the world. Fuelling New Business is pretty much a must-read blog if you want business development tips for agencies. Michael really knows his stuff, and his blog is always a fascinating mix of content – advice, inspiration and success stories.
9. Central Desktop
The Central Desktop blog deals with agency management, client relations and collaboration topics in an informative and interesting way. Their aim is to help all kinds of creative and inventive people work together in new and exciting ways. The blog has a special category just for agencies and, while it isn’t updated as much as some of the other blogs, it is an excellent resource for agency relations.
10. Function Point
Creative workflow management for agencies is the name of the game on the FunctionPoint blog. The Function Point team want to help you run your agency as efficiently as possible, so they endeavour to give you all the tools you need in one place. If you want to learn more about productivity, staff management and cloud computing in an agency environment, then you should be reading this blog.
Top Agency Blogs
These blogs are from actual agencies – both big and small – and are often used to showcase the work the agency is doing or to foster good relationships with potential clients. The agency might interview staff or have members of the creative team contribute articles or provide commentary on industry news.
11. DDB Blog
DDB is a global agency with offices in several countries. On the DDB blog they rope in top professional from their company and others to share their insights into the marketing and advertising industry, as well as showcasing some of the more unique and fascinating projects undertaken by DDB. This is an excellent example of how an agency blog can be used for marketing, community interaction and networking.
12. The Richards Group Blog
Another global agency, The Richards Group blog, with a vastly different approach to blogging. This blog features personal stories, tips, concepts and ideas from the agency’s global team. Dripping with personality, this is a devilishly addictive blog about branding, marketing and creativity.
13. The Marketing Arm Blog
The Marketing Arm Blog is all about branding and why it’s awesome. They use a lot of real-world examples to demystify branding and explain concepts, and there’s a real sense of cultural and technological awareness.
14. Jack 101
Jack Morton is a global agency specialising in brand awareness and experience. They’ve worked with companies like Walmart, FIFA World Cup, and Nike, so they are definitely considered influencers in the branding niche. The Jack 101 blog focuses on little snippets of news, views and fascinating facts about branding and engagement. This is short, sharp and sweet as.
Awesome Articles: As a Matter of Fact, the World Does Revolve Around Me, Meet John.
15. Core + Construct
The Core + Construct blog is maintained by the McGarry Bowen agency. The dialogue is very open and exploratory – the contributors talk a lot about concepts, ideas and insights, and how to apply these to the digital world. What I like about this blog is the way many authors address how certain technologies, ideas and concepts have an impact outside the agency world.
Awesome articles: Will You Wear Glass?, How Digital Technology Transforms the world of Online Education.
The blog of AMP Agency, who have some very unique ideas to share with the world. A huge focus of the wehaveablog content is on generating and measuring results, which is imperative in the digital world. The AMP Agency motto seems to be “don’t fight the future” and they are embracing digital strategy with open arms.
17. The Middle Finger Project
The blog of copywriting and social media agency by the same name, The Middle Finger Project is a frank and sarcastic lead-generation machine. Ash Ambridge, agency director and the dominant voice on this blog, oozes sass from her core. If you want to learn more about whipping your copy into shape will laughing your ass off, this is the blog to read.
18. Mixed Nuts
Masters of humour and subtlety, the team being the Mixed Nuts blog are the Marketing Support Inc. agency. These guys know how to write interesting, humorous and persuasive content, while also giving insight into their agency’s creative processes and the industry as a whole.
Killian Branding’s blog BrandAids is, quite simply, awesome. A pinch of humour, a dash of controversy, stirred in with a bowlful of brand initiatives. Every time I read this blog I come away with a new factoid or thinking about an old idea in a new way.
20. Lunchmeat Underpants
Lunchmeat Underpants is the agency blog of Denver’s Sukle Advertising & Design. Image-and-video heavy, this is an agency that would rather show than tell about its innovative approach to content and engagement. This is an excellent example of how an agency can use content curation, rather than relying solely on content creation, in the forefront of their online marketing strategy.
21. Creativity Unbound
Creativity Unbound is where Edward Boches (professor of advertising and chief innovation officer at Mullen agency) explores new ways to engage, inspire and motivate consumers – when they’re the ones who are really in control. Edward’s enthusiasm and genuine love of advertising shines through in every word he writes – and his blog is simply a joy to read.
22. The Ad Contrarian
Bob Hoffman is The Ad Contrarian. Bob’s book, 101 Contrarian Ideas About Advertising, is a number 1 Amazon bestseller. Bob is also an astute and often hilarious blogger, giving a weekly commentary on the ad industry, interesting news items, and basically anything that catches his attention.
23. Inside Rizen Creative
What I like about the Inside Rizen Creative blog is that instead of focusing on industry news and views, it gives us a glimpse behind-the-scenes at the Rizen Creative agency. From pizza outings to creative challenges, the blog presents the Rizen team as quirky, creative, and hardworking – just the team you want to work on your campaign.
24. Be Almighty Blog
The Be Almighty team hail from Boston, and their blog is an essential read for me every week. Their content focuses on their agency, with profiles of client projects and hilarious stories from around the office. Their WeekEND feature rounds up some of the coolest content from around the web, as well as spam emails received in the office and funny facts about historical events occurring that week.
25. Made By Many
Software design, business strategy and web development agency Made by Many have a unique concept – they’ve made their blog the focal point of their website. Each staff member writes posts, which are identified by cartoon images of their portraits. Articles echo the variety of voices and experiences on the team. The Made by Many blog is one of the best examples of an agency blog that is generating results.
What are your favourite agency blogs? Have we left any essential reads off the list?